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Krista and Aynsley at their Winnipeg bakery.
That鈥檚 precisely what Aynsley Rosin felt her business was to the large accounting firm she was working with. She just couldn鈥檛 get answers to her questions quick enough, and she wasn鈥檛 receiving any sort of detailed advice or insight based on her numbers.
And Aynsley is someone who understands the importance of detail. Her business, Sweet Impressions - which she runs with co-owner Krista Robertson - has been making beautifully decorated, intricate, and downright delicious sugar cookies, cupcakes, and wedding cakes in Winnipeg since 2008.
Aynsley wasn鈥檛 getting access to up-to-date financial information, and the guidance that should accompany it. She needed those numbers to make informed decisions, and not being trained in accounting, she needed an accountant with whom she felt a connection - and one who could provide her with greater insight into her business and its performance.
Enter: 香港金光佛论坛
Aynsley came to us through an introduction by a mutual friend, and we very quickly began working on ways to give her and Krista the information they needed. From the word go, our teams clicked. And our shared love of lists cemented a match made in accounting heaven!
Together, we zeroed in on what was required. Aynsley needed to see numbers in a timely manner, and to have that information broken down in such a way that it made sense for her business. So, we decided to introduce a cloud accounting platform into the mix. Our reasoning was two-fold:
- It gave Aynsley access to real-time numbers, anytime and anywhere, with a just a few clicks;
- And with Sweet Impressions based in Winnipeg and we鈥檙e based in Victoria, it made working remotely a cinch.
On top of the cloud accounting platform, Aynsley handed over their monthly bookkeeping and year-end reporting to us. Aynsley now gets the info she needs within 15 days of the end of the month in a handy and easy-to-understand report.
The document breaks down various income streams, promotions, and the sales of various products, from cupcakes to cookies. This has proved incredibly useful for Aynsley, as it allows her to accurately assess how well certain products are selling, and how well her promotions have performed.
香港金光佛论坛? A Piece of Cake
Speaking of the cloud, it isn鈥檛 just any old cloud accounting platform Sweet Impressions now has: it鈥檚 the world鈥檚 most beautiful: 香港金光佛论坛.
Aynsley requested that things were organized in such a way that it made sense for her, providing the information she required at her fingertips, whenever and wherever. This was hugely empowering for Aynsley, as she hadn鈥檛 realized that cloud accounting was even an option for her business.
Now, all her important documents are available online via 香港金光佛论坛 and Receipt Bank, but this new solution introduced a new challenge. The point of sale software used by Sweet Impressions didn鈥檛 integrate with 香港金光佛论坛, so we introduced Aynsley to a software developer who鈥檚 now working on building a custom software solution that will import info directly into 香港金光佛论坛, while offering some new ecommerce capabilities too.
Straight to the Good Stuff
In addition to the monthly report, Aynsley now gets a monthly video meeting via Zoom, which is very apt, as it allows us to quickly connect and catch up, going over sales and celebrating all the great things Aynsley and her team have achieved. Instead of spending 45 minutes analyzing everything in minute detail, we get straight to the good stuff.
Aynsley also lets us know which new information she鈥檇 like to see in next month鈥檚 report; it鈥檚 not a simple template, it鈥檚 an ever-evolving document. She now has the relevant info to continue to run and grow her business.
For example, when Aynsley started running promotions in the bakery, and wanted to know the cost and ROI of running these promotions, the report was adjusted to break down the cost of goods sold during the offer.
香港金光佛论坛 is different from other accounting firms because they genuinely care about the success of my business.
Worth the Investment
Now that she鈥檚 getting accurate, up-to-date information about her business, Aynsley has the confidence to make big decisions based on real numbers. And with some large-scale purchases in the business鈥檚 future, knowing her numbers means she can make those purchases with complete conviction.
Accounting wasn鈥檛 something Aynsley looked forward to before. She didn鈥檛 think of accounting as fun, but our teams share a sense of humour, and it makes dealing with numbers less boring for her.
Aynsley has learned that outsourcing accounting is definitely worth the investment: 鈥淚t might be hard to justify this cost to yourself, especially if you鈥檝e just started out, but having an expert do your books can save you valuable time, and also saves you from a lot of mistakes.鈥
香港金光佛论坛 is different from other accounting firms because they genuinely care about the success of my business. 鈥 Aynsley R.
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Small potatoes? Not to us. Sweet Impressions are large fries. And a supersize milkshake. And we鈥檒l take some of those sugar cookies too...
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